Yoga With Priyanka
Website Design
December 2020
DISCIPLINES
User Experience
User Interface
As Priyanka relocated full-time from India to Canada in 2019, she was faced with having to rebuild her client list in North America. This, paired with the recent pandemic, had forced Priyanka to rethink traditional in-person yoga and opt-in to exclusively teaching virtually, leading to some major redesigns for her website.

Priyanka Gupta is a certified yoga instructor of over 8 years as well as a meditation teacher, passionate about teaching her clients how to live in the moment by bringing focus & awareness to ones' body, breath, thoughts and energy centres.

As Priyanka relocated full-time from India to Canada in 2019, she was faced with having to rebuild her client list in North America. This, paired with the recent pandemic, had forced Priyanka to rethink traditional in-person yoga and opt-in to exclusively teaching virtually.


The goal of the project was to reimagine two major aspects of her business:
1. The Website – Priyanka was currently using Weebly as her website builder and was struggling to layout her content in a way that would benefit her visitors. It was decided that a complete website redesign would be the most impactful step in creating the foundation for this project. By developing a style guide, implementing a content hierarchy system paired with solid visual design, and refining the number of promotional offerings within her website – we would be able to better establish a more clear and concise brand and apply user-first designs to benefit her users.

2. The Bookings – Priyanka had been manually booking clients into her schedule, accepting payments via PayPal and eTransfer, and sending follow-up emails with session details. The goal was to alleviate Priyanka of these tasks to provide her with more time to focus on her teaching by implementing a booking software that would automate this process. This would be a major feature that aligned with the website redesign and would need to be majorly considered throughout the process.


Explorations: The User Journey

After mapping out the existing user journey, it was evident the pathway to booking could be improved upon. The journey was not only a lot of manual work for Priyanka to schedule a client in, but the journey did not empower users to take their own actions with scheduling and paying for appointments. This could be a major pain point for some, and a loss of business for Priyanka.


By implementing a booking system and rethinking the pages within the site, it would allow three separate opportunities to capture users and encourage them to take action.

If a user lands on the Homepage, they could:
1. Book through a CTA in the main menu
2. Book through a CTA existing in the hero
3.View all services through ‘Featured Services’ CTA

If a user lands on the Services page, they could:
1. Book through a CTA in the main menu
2. Book through CTAs listed under each of the respective service blocks

If a user lands on the Bookings page, they could:
1. Directly book and pay for their service

The advantages of a booking system would certainly outweigh any disadvantages when compared against the existing user journey. Some of those key points include:

Advantages
  • Streamlines the user journey while enhancing the overall experience
  • Allows user to visualize a schedule and choose what works for them
  • Maximizes scheduling opportunities
  • Easier for Priyanka to manage her schedule in an organized manner
  • Easier payment process
  • Provides valuable insights on favored services and timeframes
  • Alleviates manual work Priyanka has to do
  • Secured payments (Square, PayPal)
  • User pays while booking, this ensures the user is committed to the service
  • Opportunity to implement digital gift cards through Square

Disadvantages
  • Priyanka cannot vet the types of clients that are booking
  • Additional costs (Premium website subscription, processing fees with Square)


View All projects